THE ORCHARD FOLD INDEX
Formats + selection
Are dried fruit, freeze-dried fruit and baked chips the same purchase?
Start with the processing format and exact fruit, not a shared snack category.
Does “fruit chips” tell you whether a product is baked or fried?
The selected product’s process statement is more useful than the word chips.
What should a dried-fruit reorder file preserve?
A useful record distinguishes selected identity, label version, price and unresolved fields.